Jaguar & Land Rover Support Hungarian Artists

  • 21 Apr 2016 9:00 AM
Jaguar & Land Rover Support Hungarian Artists
Even the vendors of Jaguar and Land Rover have snapped at the Hungarian talent spotter show which has been purchased by an American company recently. The mentioned brands are expected to become more popular amongst the sophisticated, adept audience by the action.

Even New York Times have written about the purchase of a Hungarian production by American television professionals at the Cannes Film Festival. One of the world's greatest show-business production companies, and also responsible for the Golden Globe and American Music Awards prizes, the Dick Clark Productions have purchased the international marketing rights of the Hungarian Virtuózok (trans.: Virtuosos) show.

As New York Times writes, Mariann Peller, the founder and owner of licenses of the show Virtuózok have signed an agreement at the Cannes Film Festival with Mark Rafalowski, the vice-president of Dick Clark Productions about the international spreading of the programme.

Similarly to the American company, the Hungarian representatives of Jaguar and Land Rover see a promising opportunity in the domestic production, therefore they made an agreement with the right holder of Virtuózok in terms of cooperation. The new Jaguar sport utility vehicle marked as F-Pace, is being advertised with the young virtuosos from the show.

Those who are interested in the performances of the children might be surprised by the fact that 6-12 years old artists arrive to the scene with luxurious cars. The youth will be able to test the brand's latest models with the assistance of drivers. The company Auto Palace Hungary, selling other brands than Jaguar and Land rover as well, believes that the prestige of the two classical brand will continue growing amongst the demanding and sophisticated car owners.

This is not the first action of the vendor of Jaguar and Land rover in relation with arts. They had painted a Range Rover worth 18 million forints with the motives of Picasso, by which they advertised the exhibition of the Catalan artist in Balatonfüred.

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