Hungary Offers Adventure With Safety

  • 18 Oct 2018 7:40 AM
  • Hungary Matters
Hungary Offers Adventure With Safety
Surveys show that tourists generally seek adventure combined with safety when choosing a destination, and Hungary’s strength lies in offering both, the head the Hungarian Tourism Agency said, commenting on Hungary’s new “Wellspring of Wonders” brand presented at this year’s Tourism Summit.

Zoltán Guller told public television M1 that competition around the world for tourists, investors and conferencegoers was intense, but Hungary was now well-placed to appeal to all three.

The “Wellspring of Wonders” campaign spot will be shown in 13 countries until late January. The agency is partnering with media companies such as Expedia and National Geographic to show the spot more than 3,000 times.

Additionally, ads for the campaign will be published in in-flight magazines and put on 2,000 billboards in six countries. About 60% of the campaign exposure will be online.

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Video: ‘WOW Hungary’ National Brand Unveiled At Tourism Summit

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  • Video: ‘WOW Hungary’ National Brand Unveiled At Tourism Summit

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    • 18 Oct 2018 6:56 AM

    Increasing the contribution of tourism to 16% of Hungaryʼs GDP by 2030, developing tourism in the countryside, a speech by Prime Minister Viktor Orbán, and the unveiling of a new national brand "WOW Hungary" were all on the agenda at the Tourism Summit 2018.