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Innovative Brewery Boosts 'Friss' Non-Alcoholic Drinks for Summer

• 1 Jun 2023 4:30 PM
• Budapest Business Journal

Borsodi Brewery has revamped the packaging of its non-alcoholic Borsodi Friss 0.0% product line, which combines the flavor of light lager beer and fruit juice.

Borsodi Brewery, celebrating its 50th anniversary this year, was one of the first to bring fruit-flavored beers to the market.

In addition to lemon, grapefruit, and pear-apple flavors, the Borsodi Friss portfolio also offers three more low-calorie products in raspberry-blueberry, pineapple-lime, and watermelon-strawberry flavors.

"50 years ago, the Borsodi Brewery was born out of a desire to serve the growing needs of consumers. This ambition has guided us ever since, which is why we are constantly developing our product range," said György Spiegel, marketing director of Borsodi Brewery.

We are proud that by 2023, all products in the Borsodi Friss portfolio is not only alcohol-free but made from all-natural ingredients and three of them will already be low in calories. And the renewed design of the alcohol-free Borsodi Friss 0.0% range highlights the light, youthful character of the beer", he added.

In addition, this month, Borsodi Friss will be introducing its favorite season, summer, at two Budapest bus stops, the Blaha Lujza Square bus stop and the Margit Bridge, Buda Bridgehead tram stop.

At these locations, there will be not only a special display of Borsodi Friss and the summer experience, but also an interactive quiz game, and by answering the questions correctly, participants will be able to win Borsodi Friss prizes.

A prize game is also available on the Borsodi Friss Facebook page. 

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Budapest Business Journal

Hungary's largest and oldest source of business and financial news in English. Since 1992 it has presented essential information on Hungarian business life, including international analyses about the country. These days the BBJ newspaper is published every other week, while it releases daily business news online including premium paid content.

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