"Today's European consumers have a vast range of media content to choose from, plus the technological capability to architect their own entertainment experience. That's why many advertisers are working to make brand communication part of the 'show', using branded entertainment experts to
identify content that entertains but also delivers a message. "It's easy to get overwhelmed by information in the media industry. ONMEDIA, OMD's regional newsletter, gives a clear understanding of the media issues which affect your business most.
Read this select article from a recent ONMEDIA by clicking here!
22.11.2005