"Yahoo! Inc., a leading global Internet company, has announced on Wednesday that it has agreed to acquire all of the assets of Hungary's Tensa Kft., more commonly known as IndexTools, a leading provider of Web analytics software for online marketing.The acquisition includes IndexTools' Web analytics business and technology as well as its Tensa R&D Kft. subsidiary. “Upon completion of the acquisition, the addition of the IndexTools' assets is intended to expand Yahoo!'s powerful set of services designed to maximize its clients' online marketing efforts," Yahoo! said in a press release.
"Yahoo! believes that the ability to generate the most valuable and relevant insights is essential to seizing market opportunities and creating successful campaigns," said Bassel Ojjeh, senior vice president and head of Yahoo!'s Strategic Data Solutions group.
"We expect that the IndexTools' technology platform will provide our customers the opportunity to more quickly uncover and act on these insights, enhancing Yahoo!'s status as a partner of choice in online marketing and the must buy for the world's advertisers."
The acquired technology is expected to extend Yahoo!'s current analytics offerings by adding capabilities to deliver relevant insights and metrics for online campaigns that run across the entire Yahoo! network.
Following the acquisition, the first group of customers to benefit from these enhanced tools will be more than 150,000 small-to-medium businesses marketing on the Web with Yahoo!, the company added.
“Additional capabilities enabling third-party developers to monitor and optimize the traffic performance of their applications are expected to follow throughout the year following the acquisition."
"At the IndexTools group, we have developed a large base of global customers by delivering a reliable, scalable and comprehensive platform for monitoring and analyzing sophisticated marketing campaigns," said Márton Szõke, Managing Director of Tensa.
IndexTools offers a scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle.
The transaction is subject to customary closing conditions and is expected to be completed in the first half of 2008.
IndexTools is a privately held, self-funded company that closed 2006 as the fourth consecutive year exceeding 100% growth. The companys success is based, in part, on its 98% customer retention rate - among the highest in the industry.
IndexTools provides e-business leaders accurate, insightful and timely intelligence about the effectiveness of their Web efforts, thereby helping them to increase sales, reduce marketing costs and provide a higher level of service to their customers and partners.
IndexTools specializes in delivering a highly customizable and scalable analytics platform, and serves its worldwide client base directly and through a network of over 200 local partners in over 25 countries around the globe. IndexTools operates from three offices: IndexTools Americas (New York, US), IndexTools EMEA, Asia Pacific (Budapest, Hungary), IndexTools Germany, Austria & Switzerland (Frankfurt, Germany)."
Source: Portfolio Online Financial Journal
10.04.2008