Electronics Stores Dominate Online Retail Market

  • 20 Aug 2018 9:37 AM
  • Budapest Business Journal
Electronics Stores Dominate Online Retail Market
As in the previous three years, Extreme Digital was again Hungaryʼs biggest online retailer last year, according to an annual ranking by market research firm GKI Digital.

The top ten online retail companies had combined sales of HUF 135 billion last year, with over 5.5 million online orders amounting to 37% of all online retail turnover, GKI Digital says, cited by business news portal hvg.hu.

According to the results, Hungarian-owned Extreme Digital topped the list in 2017, based on sales. Runner-up was Romanian-owned eMAG, followed by German-owned Media Markt.

The Tesco supermarket chain ranked 4th, climbing one position. GKI Digital notes that there is still huge potential in the online FMCG market, and companies like Tesco, Auchan, Rossmann and DM could yet radically change the online retail market in the near future.

Hungarian electronics vendors 220volt and iPon came in 5th and 6th place on the list, respectively, while Czech-owned web plaza mall.hu ranked 7th.

A new entry on the market in 2017 was another Czech-owned company, alza.hu, which managed to climb to 8th on the list in only four months of presence on the Hungarian market.

Making up the top ten were electronics seller Aqua in 9th, and book seller Libri-Bookline in 10th.

  • How does this content make you feel?

XpatLoop Media Partner

Budapest Business Journal

Hungary's largest and oldest source of business and financial news in English. Since 1992 it has presented essential information on Hungarian business life, including international analyses about the country. These days the BBJ newspaper is published every other week, while it releases daily business news online including premium paid content.

Explore More Reports

  • Black Friday: Nearly 2.1 Million Shoppers In Hungary

    Black Friday: Nearly 2.1 Million Shoppers In Hungary

    • 22 Dec 2016 7:00 AM

    Black Friday has conquered Hungary. Research conducted by eNET in December 2016 shows that almost 2.1 million adult Internet users made a purchase that day. The special offers were not only popular online, but also offline, in conventional shops. Bargain hunters primarily bought toys, clothes, IT equipment, and kitchen appliances. 30% of Internet users now consciously choose to prepare for this day. Despite all aversions, Black Friday is becoming a tradition in Hungary, too.

  • Durables Lead Black Friday Sales

    Durables Lead Black Friday Sales

    • 28 Nov 2016 7:00 AM

    Based on reports from retailers, the usual pattern was followed on the Black Friday this year, as sales of consumer durables dominated.

  • Dizzying Array Of Online Discounts

    Dizzying Array Of Online Discounts

    • 25 Nov 2016 8:00 AM

    Hungarian online shops are bracing for a record daily turnover on Black Friday, when retailers offer big reductions, Világgazdaság writes. Electronic goods retailer Extreme Digital was the first to introduce Black Friday to Hungary in 2014, seen as a kick-off to the holiday season.