Lamb Promotion Campaign Kicks Off in Budapest
- 4 Sep 2025 8:28 AM
A three-year campaign to promote lamb meat organised by agricultural associations in Hungary and Spain, and funded by the European Union, kicked off at an event in Budapest.
Tamas Tarpataki, a deputy state secretary at the Agriculture Ministry, said Hungarian lamb meat was well known abroad, with exports going to Italy, France, Germany, Belgium and the Netherlands.
Locally produced lamb is of a quality that is competitive with that from New Zealand and the United Kingdom, he added.
The campaign aims to increase the consumption of sheep and lamb meat, reposition the products and appeal to younger generations - all along the values of sustainability, quality and traditions.
Hungarian live lamb exports showed significant growth last year: in the first four months of 2024, they increased by 21 percent and their value by 33 percent compared to the same period of the previous year.
According to the Deputy Secretary of State, lamb is beneficial in terms of its physiological effects, as it is an excellent source of low-cholesterol protein.
He added that the campaign aims not only to encourage consumption, but also to demonstrate that the sheep and goat sector preserves sustainable, valuable traditions, contributes to the protection of biodiversity and the rural ecosystem, and to the economy of sparsely populated areas.
Source: MTI – Hungary’s national news agency since 1881. While MTI articles are usually factual, some may contain political bias, and readers should be aware that such content does not reflect the position of XpatLoop, which is neutral and independent.
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