Lululemon Launches in Hungary with Fitness Collabs & Running Clubs
- 3 Mar 2026 12:54 PM
- Hungary Around the Clock
Lululemon will open its first Hungarian store on March 31 on Budapest’s Fashion Street, in partnership with franchise operator the Arion Retail Group.
The brand is known for sportswear made from proprietary technical fabrics and performance-focused tailoring, spanning yoga, running, training, tennis, golf and everyday activewear.
Hungary is part of a broader regional expansion, with new stores also planned in Greece, Austria, Poland and Romania, likewise in co-operation with Arion.
To mark the Budapest launch, the company is organising community-focused initiatives, including partnerships with local fitness and yoga studios, a brand ambassador programme featuring Hungarian athletes and instructors, as well as running clubs and other movement-based events.
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