It is not hypermarkets one should be afraid of, Demján said, as such entities are a modern form of trade, and a Hungarian-owned hypermarket would generate higher purchasing volume for suppliers.

The example of Coop shows that it pays to co-operate, he added.

The Hungarian-owned franchise chain included 2,887 companies and 30,000 employees under its logo at the end of 2009, and supplied a further 3,000 stores. Consolidated turnover reached Ft 510 billion, or 8% of the market."

Source: Hungary Around the Clock.

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