With the advent of digital, marketing is now transformed, changing more in the past five years than in the past fifty. Consumers spend more time on their mobiles, tablets and laptops.

Brands and businesses today must connect with customers through all these devices in real time and design communication working across paid, owned, earned and social media.

Markets are conversations and such real-time interactions between brands and people form the core of this new marketing. Smart marketing now needs to combine the creative side of the discipline – using storytelling to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics.

There is only one place in our region to learn about this revolution in marketing, and that is CEU Business School’s Breakthrough course on Digital Marketing. This efficiently packaged and important learning opportunity will enable participants to capitalize on digital’s full promise. The course provides participants with a clear, engaging and up-to-date introduction and perspective, plus offering you a practical guide and the skills needed for becoming more “digital ready” in your business.

Brunó Bitter, a digital communication and branding expert, founder and CEO at award-winning Next Wave Europe and partner at Kaikaku Consulting will be the leading instructor of this course.

About our breakthrough program

Breakthrough is designed to be different, state of the art, and unlike anything you will find at any business school within 1,000 kilometers. CEU Business School’s Breakthrough certificate program brings entrepreneurship and innovation best practice to CEE. Taught by leading international practitioners, Breakthrough courses give existing entrepreneurs an edge, equip aspiring entrepreneurs, and broaden the skills of rising corporate talent. Through the Program participants learn how to: a) build great products, and b) build the teams and organizations necessary to compete and take those products to market globally.

Dates: Six sessions on 7, 8, 14, 22 October and 4, 5 November, 6-9 pm

Tuition is 600 EUR + VAT. Reserve your place today

Visit CEU Business School online: http://business.ceu.edu