The government supported the investment, which created 15 jobs and secured 150 existing workplaces, with HUF 260m, Minister of Foreign Affairs and Trade Peter Szijjarto said at the ceremony.

The government also signed a strategic cooperation agreement with Scrub Daddy.

Szijjarto noted that American-owned companies had invested HUF 200bn in Hungary in 2025.

Scrub Daddy is an American company that makes household cleaning tools, most famously smile‑faced sponges whose texture becomes firmer in cold water and softer in warm water.

The brand started when inventor Aaron Krause adapted a specialty scrubbing material into everyday sponges, later popularized after the company’s appearance on the TV show Shark Tank.

Today Scrub Daddy sells a wide range of products beyond sponges, including scouring pads, dual‑sided scrubbers, sink organizers, and cleaning sprays, all marketed around fun designs and “high‑performance” materials.

The company has grown into one of the top‑grossing products from Shark Tank, with hundreds of millions of dollars in retail sales and products sold in hundreds of thousands of store locations across the U.S.
 

MTI Stock Photo - for illustrative purposes only

Source: MTI – Hungary’s national news agency since 1881. While MTI articles are usually factual, some may contain political bias, and readers should be aware that such content does not reflect the position of XpatLoop, which is neutral and independent.

Since the goal of XpatLoop is to keep readers well briefed, right across the spectrum of opinions, MTI items are shared to ensure readers are aware of all narratives within the local media.

XpatLoop believes in empowering readers to form their own views through complete and comprehensive coverage. To facilitate this XpatLoop has a balanced range of news partners, as you can see when you surf around XpatLoop.com
 

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