The 2010 programs focus on the social and economic expediency of design, its slogan being Design – For Use. Design is a real catalyst based on continuous innovation; incorporated in business processes and company culture it produces a new quality and added value that increase competitiveness and create advantage against other market players. Design is of strategic importance as an effective tool of business development.

The 2010 focal theme does not only aim at attracting the attention of the decision-makers of the economy and Hungarian companies to the possibilities hidden in design, but also that of the wide public, as the country's design culture means high standard of life quality and the continuous development of the built and visual environment, as well as services.

The exhibition of the Hungarian Design Awards presenting this year's material and awarded works, professional presentations at the Moholy-Nagy University of Art and Design Budapest are traditional program elements of the Budapest Design Week, while a star designer – this year Paola Navone Italian designer – will also visit Hungary on the occasion of the design festival. A wide range of Hungarian and international partners have joined the series of events, and several exhibitions, conferences, fashions shows will await those interested in the field. Design Terminal’s own projects are among the leading programs.

This year's festival opening exhibition titled Design for the liveable future focuses on international design achievements representing environment-consciousness and high tech that were conceived along the lines of sustainable development. In the framework of the Design Fair satellite exhibition the unused, yet exciting ideas (in the form of prototypes) of professional designers and students are introduced to the wide public and – hopefully – to potential manufacturers. One of last year's greatest successes, the Open Studios initiative is also being continued with new participants and with special programs.

The exhibition titled Stylist Cards also aims at introducing the work of creative professionals to the wider public by presenting some of the most outstanding talents from different fields. The creative workshops for adults and children are being organised again, yet in a new form and along the lines of this year's slogan. Our discount sale has become a tradition, thus in 2010 72 shops (20 % more than in the previous year), showrooms and design workshops offer their products at a 20% discount during the ten days of the design festival. Responding to the ever increasing interest the Design Tour program is being revived partly focusing on the historical legacy of Hungarian interior design, partly on big set scene building workshops.

The program of the festival again appears in a two-language catalogue published in 30 thousand copies, while our www.designweek.hu web site is worth visiting again and again, as the online content is continuously updated with colorful news and mini videos. We again plan to strengthen the presence of Budapest Design Week with outdoor advertising including bridge flags on Erzsébet square and Erzsébet Bridge, as well as 125 city-lights placed at some of the busiest parts of the city."

Source and detailed programme: designweek.hu