“Mobile penetration didn’t stop at 100 percent on other markets either. It isn’t uncommon for penetration to reach as high as 140-150 percent,” he added.

Mattheisen acknowledged that broadcasting company Digi’s recent entry into the mobile market would “boost competition”, but noted that when Vodafone entered the market in 1999, penetration also grew.

“It’s always interesting when a new player enters the market, so I think we’re looking at an exciting year. But what doesn’t change is that the kind of integration [Magyar] Telekom offers is something none of our competitors, including the latest, can produce,” he said.

Republished with permission of Hungary Matters, MTI’s daily newsletter.