Telenor Fined HUF 1.8 Billion For False Advertising In Hungary

  • 23 Dec 2019 11:05 AM
  • Budapest Business Journal
Telenor Fined HUF 1.8 Billion For False Advertising In Hungary
Hungaryʼs Competition Office (GVH) on Friday said it fined Telenor Magyarország HUF 1.8 billion for false advertising, state news wire MTI reports.

In 2016-2017, Telenor offered subscribers a handset for "0 forints" if they signed up for its Telenor Blue package. However, Telenor charged subscribers who availed of the offer higher rates than those who signed up without getting a new handset.

GVH said aggravating factors it weighed when determining the fine included the scale of the ad campaign and the number of consumers it affected, as well as other instances in the past 10 years Telenor Magyarország was found to have violated rules on fair trade practices.

Changes to Telenor Magyarorszagʼs communication practices and a compliance program it launched were mitigating factors, it added.

Telenor argued that the penalty was disproportionate and said it would appeal the fine.

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Hungary's largest and oldest source of business and financial news in English. Since 1992 it has presented essential information on Hungarian business life, including international analyses about the country. These days the BBJ newspaper is published every other week, while it releases daily business news online including premium paid content.