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Close to One-Fourth of Hungary's E-Commerce is with Chinese Platforms

• 18 Dec 2025 4:17 PM

Imports, mostly from China, made up 24pc of e-commerce in Hungary in 2025, research by consultancy PwC Hungary shows.

Hungary's e-commerce imports climbed 20-22pc, while orders from domestic webshops and ones in other European Union member states rose 6-7pc during the year, PwC's survey of digital commerce shows.

Hungarians spent around HUF 2,100bn online in 2025, 8pc more than a year earlier. Order numbers also rose 8pc, to more than 120 million.

China's Temu was the biggest online platform, serving 2.1 million Hungarian consumers. Temu was also market leader in terms of order numbers and purchase value.
 

The survey shows 41pc of online shoppers pick up their orders from parcel lockers, of which there are close to 10,000 in Hungary.

Almost half of online orders are pre-paid.
 

Source: MTI – Hungary’s national news agency since 1881. While MTI articles are usually factual, some may contain political bias, and readers should be aware that such content does not reflect the position of XpatLoop, which is neutral and independent.

Since the goal of XpatLoop is to keep readers well briefed, right across the spectrum of opinions, MTI items are shared to ensure readers are aware of all narratives within the local media.

XpatLoop believes in empowering readers to form their own views through complete and comprehensive coverage. To facilitate this XpatLoop has a balanced range of news partners, as you can see when you surf around XpatLoop.com

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