Winemakers In Hungary Get Gov't Support for Campaign Targeting 'Younger Consumers'

  • 20 Oct 2022 7:20 AM
  • Hungary Matters
Winemakers In Hungary Get Gov't Support for Campaign Targeting 'Younger Consumers'
Hungarian winemakers are launching a 2.6 billion forint (EUR 6.3m) campaign to popularise Hungarian wines among younger consumers and on foreign markets with government support.

Also, the government is revamping official administrative procedures with a view to simplifying red tape for Hungary’s 30,000 winegrowers and winemakers, according to a government official.

One fix in the pipeline is a new electronic administration system to be introduced in the first half of 2023, on a voluntary basis at first, for larger market players, Zsolt Nyitrai, chief adviser to the Prime Minister, told MTI, after meeting winemakers.

  • How does this content make you feel?

XpatLoop Media Partner

Hungary Matters

Launched in January 2014, this newsletter published on week days covers 'everything you need to know about what’s going on in Hungary and beyond', according to its publisher the state media agency MTI.

Explore More Reports

  • “Bikavér Marathon”, Eger, 18 - 29 October

    “Bikavér Marathon”, Eger, 18 - 29 October

    • 6 Oct 2022 6:32 AM

    The winemakers of Eger wine region have been doing a significant “facelifting” recently. The do not sit on their achieved results, but work constantly to get even better recognition for ther wines. Bikavér, the flagship blend of Eger has always been celebrated in the heart of the region, in the city of Eger, but this year the festivity will come in a new format.

  • 'VinÓvár Wine Tasting', Mosonmagyaróvár, Hungary, 1 October

    'VinÓvár Wine Tasting', Mosonmagyaróvár, Hungary, 1 October

    • 20 Sep 2022 12:37 PM

    The border town of Mosonmagyaróvár (near the Austrian border) awaits connoisseurs and wine enthusiasts for the third time for a celebration of great wines and food. The location is the renowned university and the castle of the town.