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Winemakers In Hungary Get Gov't Support for Campaign Targeting 'Younger Consumers'

• 20 Oct 2022 7:20 AM
• Hungary Matters

Hungarian winemakers are launching a 2.6 billion forint (EUR 6.3m) campaign to popularise Hungarian wines among younger consumers and on foreign markets with government support.

Also, the government is revamping official administrative procedures with a view to simplifying red tape for Hungary’s 30,000 winegrowers and winemakers, according to a government official.

One fix in the pipeline is a new electronic administration system to be introduced in the first half of 2023, on a voluntary basis at first, for larger market players, Zsolt Nyitrai, chief adviser to the Prime Minister, told MTI, after meeting winemakers.

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Hungary Matters

Launched in January 2014, this newsletter published on week days covers 'everything you need to know about what’s going on in Hungary and beyond', according to its publisher the state media agency MTI.

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