% Arabica Opens First Shop in Hungary

  • 9 Feb 2025 7:16 AM
% Arabica Opens First Shop in Hungary
% Arabica, the Japanese-owned, Hong Kong-registered coffee brand has opened its first shop in Hungary, the Ministry of Foreign Affairs and Trade said in a statement.

Speaking at the inauguration in Budapest, Minister of Foreign Affairs and Trade Peter Szijjarto highlighted Hungary's role as a "bridge" for cooperation between East and West and noted that it was now no longer difficult to hop on a direct flight to Budapest from a number of big Chinese cities, such as Shenzhen or Hong Kong.

He added that Chinese tourists had spent over half a million guest nights in Hungary last year, supporting the sector's record performance.

Szijjarto said the choice of Hungary for the first % Arabica shop in Central Europe was reason for pride, adding that the franchise owners saw it as a first step with more to follow.

He pointed to an eight-year cooperation with the investors that extends to gastronomy, tourism and an exhibition space for young Hungarian artists, offering them a chance to raise their profiles on Asian markets.

%Arabica on Facebook

Source: 
MTI - The Hungarian News Agency, founded in 1881.

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