New Tax To Hit Hungarian Telemarketing Firms Hard
- 9 May 2012 9:00 AM
Telemarketing firms, pollsters and call centre operators have the most to lose from the new telecoms tax, Napi Gazdasag writes. The companies were caught off guard by the government's plans to launch a Ft 2 per minute tax on telephone calls from July and have not factored this into their business plans, Livia Benko, head of the Direct Marketing Association told the business daily.
The new tax could set back the whole telemarketing industry, which employs 65,000 people and generates Ft 4 billion annually.
Due to the nature of this work, many young people, disabled, elderly or mothers with children take jobs at telemarketing firms. The Direct Marketing Association fears that jobs could be lost as a result of the new levy.
Costs already make up 90% of the revenues, leaving little margin at companies, the head of a smaller telemarketing firm told Napi Gazdasag.
Companies that are involved in mobile marketing and communication are also set to lose as the Ft 2 tax will be levied on SMS messages as well.
Source: Hungary Around the Clock
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