According to Zoom.hu:

• Several sources in the advertising industry have confirmed that ad agencies connected to Fidesz placed the orders for the political ad spaces with billboard companies.

• These contracts reportedly last through December.

• If any of these billboard companies provide ad space to opposition parties once the campaign season officially begins on February 17, they could lose the entire advertising contract with Fidesz-connected ad agencies for the year.

• The number of billboards and “citylight” poster spots in Hungary is estimated to be around 20-25,000 and 14,000, respectively. The number of billboard spots available for political advertising may be around 6-8,000.

• Billboard companies may earn HUF 100 million from such contracts with Fidesz-aligned ad agencies. Ad agencies will not necessarily place ads on these billboards.

Rather, it enables the agencies to limit the ability of other agencies to place ads.

Source: The Budapest Beacon

Republished with permission