Hungarians Spend More Online Abroad Than at Home
- 23 Sep 2025 12:21 PM
- Hungary Around the Clock
For the first time, Hungarian bank card holders spent more on foreign e-commerce sites than on domestic webshops in the second quarter of 2025, as the Ft 1,111 billion total value of foreign purchases surpassed the Ft 1,016 billion spent at home, according to fresh data.
Hungarians conducted more than 49 million cross-border online transactions during the April-June period, up 29.2% year on year.
More than 60% of online card spending went to domestic merchants at the end of 2023; that figure has since fallen to 47.8%.
The figures are partly skewed by the way banks classify some transactions: topping up accounts at firms such as Revolut counts as foreign spending, and several retailers active in Hungary are technically registered abroad, Portfolio adds.
At the same time, platforms such as Temu have introduced cash-on-delivery options compliant with Hungarian rules, where payments to couriers are logged as domestic POS transactions before being transferred to the foreign merchant.
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