Known worldwide for its New Orleans–style chicken, Popeyes® will bring its bold Cajun flavours to Hungary’s dining scene. Since the launch of its now-famous chicken sandwich in 2019, the dish has become one of the most successful quick-service restaurant innovations in the United States.

The Budapest opening marks another step in the brand’s European expansion, following recent launches in Spain, Switzerland, the UK, Romania, France, the Czech Republic, and Italy.

Popeyes® is well-known for its preparation methods: chicken is marinated for twelve hours in a signature Cajun spice blend, then hand-breaded and cooked in a specially designed oven until golden and crispy.

The Hungarian roll-out is being managed by Fusion-BP Restaurants Kft., a subsidiary of Fusion Group Zrt., which was founded in 1990 and has more than 35 years of experience in hospitality.

László Sümegi, Managing Director of Fusion-BP Restaurants Kft., commented:
“We are proud to bring such an iconic brand to Hungary, one that is growing rapidly both globally and across Europe. The Budapest opening this autumn will be the first chapter for Popeyes® in Hungary. We are confident that locals will quickly embrace it, and before long people across the country will be able to enjoy Popeyes®. Our team is excited to create memorable experiences for our guests – and we expect queues, as Popeyes® chicken has proven to be a huge success everywhere it has launched.”

Renato Rossi, President of RBI EMEA, the parent company of Popeyes®, added:
“We are delighted to continue our European expansion and to introduce our Louisiana-style chicken to Hungary. Popeyes® is recognised worldwide for its unique New Orleans heritage, bold flavours, and distinctive dining experience. Partnering with the experienced Fusion Group Zrt. gives us confidence that Popeyes® will soon become a favourite among Hungarian guests.”

Founded in New Orleans in 1972, Popeyes® has become a leading global player in the quick-service chicken segment, building its reputation on Cajun-inspired recipes rooted in Louisiana culinary traditions.

The menu features its signature chicken sandwich, crispy fried chicken dishes, sides, snacks, and desserts. The brand currently operates more than 4,300 restaurants in 35 countries, with steady growth underway.

Popeyes® is part of Restaurant Brands International Inc. (RBI), one of the world’s largest quick-service restaurant groups, which oversees over 30,000 restaurants across more than 100 countries, generating more than $40 billion in annual system-wide sales.
 

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