Inspired by this family tradition, Gáspár and his partner Tünde András founded the business that would become Vitéz Kürtős, initially travelling from festival to festival with their baked goods before opening permanent shops.

In 2004, he established his Hungarian company, and over the years, the Vitéz Kürtős brand has grown into a nationally recognised name for authentic, charcoal-roasted chimney cakes, with the trademark “Vitéz Kürtős Anno 2003” now registered across the EU.

A key part of his ethos is preserving tradition — the original recipe is the one passed down from his grandmother, and the cakes are still roasted on beech-wood charcoal rather than electric or gas heating.

Beyond the kitchen, Gáspár is also a dedicated sportsman and traveller, having taken part in charity adventure events such as the Saharun off-road rally, while promoting Transylvanian pastry and culture through various sporting and community activities.

Under his leadership, Vitéz Kürtős has expanded beyond the classic chimney cake, offering gluten-free and dairy-free varieties, freeze-dried fruit flavours, and even home-use roasters and accessories through the “Vitéz Gastro” sub-brand.

For Gáspár, the mission has always been about more than selling a pastry — it’s about sharing a cherished heritage and making the kürtőskalács known and loved around the world, elevating it from a regional specialty to a true symbol of Hungarian and Transylvanian tradition.


1. When did you arrive in Hungary and what brought you here?

I moved to Budapest in 2007. Our business in Transylvania was to sell Kürtőskalács (chimney cake) at festivals across Romania, but we got got more and more invitations to Hungary from sister cities and friends who wanted to have an authentic Kürtőskalács vendor at their events.

In the first five years we commuted almost every weekend between the two countries, but in 2007 we decided to close our business in Romania and build our brand, Vitéz Kürtős, here in Hungary. 

2. Have you ever been an expatriate elsewhere?

In 2013 I was on an exchange program for 6 months in Frankfurt. There were a lot of events organised for expats, and I attended most of them. Coming home to Budapest I started visiting the same events, I already considered myself an expat. I felt really good in a multicultural environment. 

3. What surprised you most about Hungary?

Most of the people were very friendly, standing politely in the queue while they waited for their Kürtőskalács to be baked. And they thanked us for being there. That was really heart warming. 

4. Friends are in Budapest for the weekend - what must they absolutely see and do? 

Visit our favourite bars and restaurants. Mostly the same for years. 

5. What is your favourite Hungarian food?

Halászlé.

6. What is never missing from your refrigerator?

Homemade kimchi.

7. What is your favourite Hungarian word?

Kürtőskalács.

8. What do you miss most from home? 

My friends and family. 

9. What career other than yours would you love to pursue?

I cant imagine doing anything else than what I do now. 

10. What is the job you definitely would not wish to do?

I always worked in my own company as an entrepreneur. I could not work in a job where the opportunities and the resources are limited. If I start a project, I finish it whatever it takes. Sometimes it costs a lot more, and takes time. 

11. Where did you spend your last vacation?

Sailing in the Baltic Sea. 

12. Where do you hope to spend your next holiday?

Sailing in the Caribbean. 

13. Apart from temptation what can't you resist?

Eating sweets. 

14. What was your favourite band, film, or hobby as a teen?

Rolling Stones, Karate Tiger, and playing soccer. 

15. Red or white?

Red.

16. Books or films?

I read mostly business related books, and biographies. I watch art movies and films based on a true story.  

17. Morning person or night person?

Morning. 

18. Which social issue do you feel most strongly about?

I disagree with the incitement to hatred and political division. 

19. Buda or Pest?

I always lived in Pest since I came here, but as I am getting older I would like to move to Buda and work in Pest. 

20. What would you say is your personal motto?

We painted our company values on our office wall. The first is my personal motto too: Be honest!