Lines like this one are designed to take control of our focus on the internet.

We’re bombarded with them from every angle while algorithms geared at our most primal emotions drive us to keep burning through a seemingly infinite stream of content – all to keep us glued to a handful of specific online platforms for as long as possible.

Our attention has become the oil of the 21st century, and every single second of it is fought over – not only by cosmetics advertisements and holiday photos but by mass-produced political messages and social campaigns too.

Our perception of reality is conditioned by those who can get their message across the most piercing way.

Place: Trafó Budapest

Address: 1094 Budapest, Liliom utca 41.