As an outsider to the tourism industry, his duty will be to reform the tourism image of Hungary on the foreign markets in order to present a competitive tourism brand, while on the domestic market it should be positioned as the main holiday destination.

The management of the HNTO, based on Austrian and German experiences, decided to appoint an experienced marketing director with in-depth knowledge of international marketing activities.

Mr Debreceni is in charge of the new national tourism marketing plan, which will be revealed later this autumn."

Source: hungary.com