Shopline Introduces Sales By QR Code In Hungary
- 19 Sep 2012 10:00 AM
Online retailer Shopline has introduced QR code shopping to Hungary on Monday, initially making it possible to buy products via smartphone. The technology allows consumers to express a desire to buy products by taking a picture of, for example, a billboard advertising that product.
The consumer is then directed to visit a website on his or her smartphone, to order the product.
During its current campaign Shopline will deliver the goods free of charge.
Initially, only a PocketBook e-reader and a Lego Star Wars Darth Vader lamp will be sold by QR code.
Shopline is co-operating with MasterCard, FHB Bank, Telenor, T-Mobil and Cellum in exploiting the technology.
In this first phase, the QR codes are displayed on nearly 200 billboards in Budapest, mostly at bus stops and metro stations.
Source: Hungary Around the Clock
This news item is one of many published daily by HATC, a premier subscription news service which distributes English-language info about Hungary via email or fax. For a free trial of HATC follow this link and click on 'Free Trial Subscription'.
LATEST NEWS IN shopping