Unusual and unique communication activities have never been far from Heineken, and they celebrate 140th anniversary with various ambient and out-of-home happenings all around the world. In Amsterdam for example they created a video wall projection made from 5,000 beer bottles on the side of its headquarters building.

Another great example of creative advertising will happen this Friday, starting from 19.00 until dawn in Budapest. The image of Madách square will be transformed and twisted into Heineken’s universe.

The happening is open to everybody, and the first 140 people arriving at the scene can enjoy the show with cooled Heineken in their hands.

Let’s stop for a few minutes to celebrate 140 years of inventiveness with Heineken. Be there, be on time, be with us.

More info about the event from Virág by clicking here