Hungary is one of the major honey producers in the European Union, but honey, a premium product listed as a “Hungaricum,” has been rather poorly promoted overall, the chief of OMME told the paper.

The campaing will encourage customers to buy honey directly from domestic producers who will sell their product in uniform pacaking with an OMME seal serving as a certificate of quality and origin, Péter Bross said.

Higher consumption may also contribute to improving the health of Hungarians, he said.

Republished with permission of Hungary Matters, MTI’s daily newsletter.