The first #inspiredby episode, entitled “#inspiredby homesickness Japan: Volcano of Our Childhood”, is about two Danish designers, Satoru and Kiyoshi Inoue, who have Japanese heritage. The video is approximately five minutes long and tells the story of their childhood through a combination of animated sequences and live-action scenes, allowing the viewer to share the brothers’ personal experiences by following them on their journey to Japan.

The brothers were born and raised in Copenhagen, but the volcano in Kagoshima was always present during their childhood, becoming a symbol for their homeland thanks to their father's stories. The two fashion designers’ encounter with their late father’s legacy is striking and well documented.

The Inoue brothers are searching for their homeland because they have always felt they belong more to their parents’ home country. “We look Japanese and that's why we're not Danes. In Japan, we are told we don’t speak or think like them”, says Kiyoshi Inoue. In the meantime, the brothers have defined homesickness as “the desire to travel to a place where you feel at home and where you can ‘be yourself’ completely”.

Alexander Schlaubitz, Head of Marketing at Lufthansa, explains: “The story of the Inoue brothers shows how important it is for some to discover their own roots – regardless of their country or nationality. We as an airline can thus inspire people and would be delighted if the campaign encouraged people across all social media platforms to reflect on their own sense of home.”

Questions surrounding our sense of belonging and identity are becoming increasingly complex in our globalized and hyper-networked world. Homesickness, a somewhat melancholy, typically German term, describes the longing for a place you refer to as home and is also the title of Lufthansa’s current #inspiredby campaign. The video of the Inoue brothers is a travel experience showing viewers what it is like to find one's place in life and it is intended to encourage viewers to set off on their own journey to experience what 'home' means to them.

The release of the video about the Inoue brothers is accompanied by numerous GIFs, video clips, photo galleries with quotes and humorous anecdotes of the pair, which will be shown on all Lufthansa social media platforms around the world during the campaign. The focal and pivotal point of all this is Lufthansa’s Tumblr. The digital agency neulandherzer is responsible for the creation, production and media of #inspiredby.

Brian Bray, Head of Creation at neulandherzer, confirms: “The Inoue brothers draw inspiration from two worlds and are the perfect protagonists for the #inspiredby homesickness campaign. We hope that the complex concepts of 'home' and 'homesickness' will be discussed, and that everyone can find their own definition of the terms so they can pursue their own personal experiences.”

More: Deutsche Lufthansa AG