About The Urban Playground Movement

"All over the world, similar groups organise free, fun, non-commercial public events for all ages. From a massive Mobile Clubbing event in a London train station to a giant pillow fight near the Eiffel Tower in Paris, to a subway party beneath the streets of Toronto, it is clear that Urban Playground is growing around the world, leaving more public and more social cities in its wake. This is the urban playground movement, a playful part of the larger public space movement.

One of our goals is to make these unique happenings in public space become a significant part of popular culture, partially replacing passive, non-social, branded consumption experiences like watching television, and consciously rejecting the blight on our cities caused by the endless creep of advertising into public space.

The result, we hope, will be a global community of participants, not consumers, in a world where people are constantly organizing and attending these happenings in every major city in the world.

This project, Pillow Fight Day 2017, is a collaboration of many people who comprise a loose, decentralized network of urban playground event organizers all over the world."

More: Pillowfightday.com