Zoltán Guller told public television M1 that competition around the world for tourists, investors and conferencegoers was intense, but Hungary was now well-placed to appeal to all three.

The “Wellspring of Wonders” campaign spot will be shown in 13 countries until late January. The agency is partnering with media companies such as Expedia and National Geographic to show the spot more than 3,000 times.

Additionally, ads for the campaign will be published in in-flight magazines and put on 2,000 billboards in six countries. About 60% of the campaign exposure will be online.