New Expat CEO to Head Heineken Hungária 

  • 1 Oct 2021 7:24 AM
  • Budapest Business Journal
New Expat CEO to Head Heineken Hungária 
Nikos Zois is set to succeed Geert Swaanenburg in the position of CEO at Heineken Hungária on October 1.

Having held the position since 2018, Swaanenburg will continue his career as managing director of Heineken Germany.   

“In Hungary, I have found a new home, made many great friends, and had wonderful experiences, thus I had mixed feelings when accepting this new and honorable assignment. Heineken sees Germany as a highly important market with significant opportunities for our excellent global portfolio, and one with many exciting challenges ahead of it," said Schwaanenburg.

"On the other hand, I feel sorry to leave Heineken’s Hungarian team. The company is currently in great shape. We have managed to reach a market-leading position in the last few years and not only our brand portfolio is stable, but the satisfaction of our colleagues and external partners is also increasing steadily," he added.  

 "With Nikos, the company will get a strong and supportive leader who has been a member of the Heineken family for a long time. He is an extremely experienced colleague, committed to good causes. I wish him the greatest success!”

Zois has been a member of the Heineken team for 30 years. He has worked as the general manager of the subsidiary in Serbia since 2019 and led operations in Bulgaria for two years prior to that. He has been a top team member since 2010, when he was appointed sales director of Heineken Greece. He had held various managerial positions in sales beforehand.   

The new CEO  will oversee the execution of the company's "Evergreen" ESG strategy and aims to further increase the market share of Heineken in the premium category in Hungary.

“It is an honor for me to have been appointed CEO of Heineken Hungária," noted Zois. "I feel enthusiastic about my new assignment in a country with a long history and very dynamic beer market. I am committed to maintaining the strategy of growth my predecessors have laid down and to pursuing continuous improvements. I want the Hungarian operation to be a role model in the country as well as for the whole company group in terms of consumer choices, efficiency of work processes, and employee development and satisfaction."

"In line with these goals, our vision of success includes strengthening the company’s role in generating value for the Hungarian economy, the environment, and society as a whole, so that Heineken Hungária can further enhance its position as a top employer in Hungary,”  said Zois.

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Hungary's largest and oldest source of business and financial news in English. Since 1992 it has presented essential information on Hungarian business life, including international analyses about the country. These days the BBJ newspaper is published every other week, while it releases daily business news online including premium paid content.