More than eight in ten Hungarians say the origin of a product matters to them, with nearly four in ten describing it as very important. Around a third of shoppers actively look for Hungarian brands, and almost half of respondents recognise the MagyarBrands logo, a mark that identifies high-quality local products. 

Many who are familiar with the 'Made in Hungary' logo and concept say they are more inclined to choose items that bear the label, believing these represent better quality and more.

Generational differences, however, are striking. Among 18 to 29-year-olds, over one in five feel that buying Hungarian products is not particularly important, while this figure falls to about one in ten for people in their forties. Younger shoppers are also more likely to favour foreign products, with roughly one in five saying they mostly buy non-Hungarian brands.

For local companies, this creates both opportunities and challenges. Older consumers remain loyal to local products, while younger ones are increasingly global in their tastes. As János Serényi, president of MagyarBrands, has pointed out, the task ahead is to keep Hungarian brands attractive to a new generation of shoppers without losing the trust of their long-standing supporters.

Since its launch in 2010, the MagyarBrands initiative has celebrated outstanding Hungarian products and services. Its role today is not just about recognising excellence, but also about helping domestic brands adapt to shifting consumer attitudes in an era when global options are just a click away.
 

*********************************************************************************************

You're very welcome to comment, discuss and enjoy more stories via our Facebook page: 

Facebook.com/XpatLoopNews + via XpatLoop’s groups: Budapest Expats / Expats Hungary

You can subscribe to our newsletter here: XpatLoop.com/Newsletters

Showcase Your Business to Expats in the Loop:

As an independent portal we’re grateful to all commercial supporters who help keep you in the loop with fresh insights and inspiration. Do you want your business to reach tens of thousands of potential high-value expat customers? If so please contact us here.