- 24 Aug 2022 1:58 PM
Gábor founded Capital Communications in 1996 with the backing of the UK’s Dewe Rogerson (now Citigate Dewe Rogerson). In 2011, Capital Communications completed its buyout from Citigate Dewe Rogerson, and is now a leading independent agency, with over 25 years of accumulated experience.
Impact Branding is Capital Communications's unique platform that applies the disciplines of environmental and social impact assessment to branding, corporate communications and IR, to build brand value.
Capital Communications already has extensive experience in sustainability communications for Geneva as an Implementing Partner for UNDP Geneva's Social Good Summit Geneva 2018 and SDG Finance Geneva Summit 2019.
Gábor has advised numerous Hungarian, CEE, Asian and European companies and MNCs, and led numerous significant communications campaigns, many of them pioneering projects for their regions and markets.
These have included domestic and international stock exchange flotations for some of Hungary’s largest companies; launch campaigns for leading multinationals entering the Hungarian market; some of Central Europe’s largest M&A transactions; reputation and brand-building exercises. Recently Gábor has been focusing on how to create sustainable brands and communicating sustainability.
Between 1993 and 1996 he was deputy managing director and head of financial and corporate communications at STAR PR/Worldcom Hungary. In 1991 he helped to set up the Public Relations Department of the Budapest Stock Exchange, serving as marketing adviser from 1992 to 1993.
Gábor spent some of his formative teenage years in Beijing, China. He graduated from Eötvös Loránd University in Budapest and completed his doctorate degree in marketing at the Budapest University of Economic Sciences, now Corvinus University of Budapest. Gábor taught marketing at Corvinus University of Budapest.
He is a popular speaker on PR, Branding, Reputation & Crisis Management, Sustainability and how to communicate Sustainability at universities and international conferences.
Gábor received the prestigious PRO PR Award, conferred by the leading SEE communications conference, the PRO.PR Conference, for his contribution to the development of the PR profession.
As a committed environmentalist and active marine sports enthusiast, Gábor is an active supporter of the Blue World Institute of Marine Research and Conservation on Croatia’s Adriatic Sea coast, and has been conducting marketing and PR activities for Blue World Institute for over two decades.
Gábor has three grown-up children, Gábor, Balázs and Szilvia.
1. Where did you grow up?
2. If you could be an expat anywhere in the world, where would you choose?
Europe, preferably Switzerland, France, UK, Italy, Austria or Croatia.
3. What would you miss most if you moved away from Hungary?
Friends and Budapest.
4. Friends are in Budapest for a weekend - what must they absolutely see and do?
Visit the Castle District, take a river cruise on the Danube and have a nice dinner in one of the city’s best restaurants.
5. What is your favourite food?
Seafood and spaghetti.
6. What is your favourite sport / form of exercise?
Swimming, skiing and windsurfing.
7. What is your favourite place in Hungary?
8. What career other than yours would you love to pursue?
A good many, ranging from a real estate developer to a marine scientist. It wasn’t easy for me to choose a profession.
9. What’s a job you would definitely never want?
Difficult to name one, in most of the jobs I would find something interesting or exciting in order to try it and gain life experience.
10. Where did you spend your last vacation?
On the island of Losinj, in Croatia.
11. Where do you hope to spend your next one?
Somewhere at the sea, probably Croatia again.
12. What was your favourite band, film, or hobby as a teen?
The Rolling Stones, it was not only the music, but their attitude at the time, they well represented a generation that wanted to bring changes to society, and many changes did happen at the end of the day, which made societies a better place for the coming generations.
As for films my favourites were Good Morning Vietnam, Jean-Luc Godard’s Pierrot le Fou and George Lucas’ early classic, American Graffiti.
13. Apart of temptation what can't you resist?
Having long conversations with friends about movies, books, sports or life in general.
14. Red wine or white?
Depends, red, but on a hot summer evening I would choose white.
15. Book or movie?
Movie, especially those which have something to say. I read a lot as a teenager, and in my 20s, today I prefer to read business books and books on management and leadership.
16. Morning person or night person?
Night person, but able to work early in the morning if there is an interesting task ahead.
17. Which social issue do you feel most strongly about?
Sustainability and a sustainable development. I am working hard to become a supportive member of the growing global community which aims to achieve UN’s Sustainable Development Goals. This was the main reason why we at Capital Communications developed the concept and practice of our new service, Impact Branding, which helps companies and organisations to build sustainable brands and communicate their sustainable efforts and achievements to their stakeholders effectively.
18. Buda or Pest side?
19. Which achievement in your life are you most pleased about?
My successful exam in windsurfing at the age of 48.
20. What would you say is your personal motto?
There are a good many, but maybe “no ego, but self- confidence” and “work on dreams to become reality” are the most important ones.