Zoltán Csentes, Online Marketing Specialist, Founder & CEO of AdOps Digital in Hungary

  • 21 Jun 2024 11:43 AM
Zoltán Csentes, Online Marketing Specialist, Founder & CEO of AdOps Digital in Hungary
Zoltán Csentes is an online marketing specialist with over 20 years of experience, having collaborated with numerous significant companies throughout his career.

He began his online career in 2004 at Extreme Digital (now eMAG), where he learned the secrets of successfully running webshops in two years.

Over the years, Zoltán gained experience at several renowned companies and agencies, including CEMP, RTL Klub, Kirowski, and Omnicom Media Group. 

In 2023, he founded his own marketing agency, AdOps Digital, specializing in SEO, analytics, and PPC campaign management. Zoltán's goal is to elevate his clients' online presence using the latest data-driven methods.  

You can check out his full bio here: ad-ops.hu/en/seo-expert

1. Where did you grow up?

I was born in Orosháza, but due to my parents' work, we moved to Budapest when I was very young, and I grew up in Csepel.  

2. If you could be an expat anywhere in the world, where would you choose?

Perhaps Canada is the place where I could imagine our life. I love forests, mountains, and hiking.  

3. What would you miss most if you moved away from Hungary?

I would greatly miss Hungarian cuisine, especially homemade dishes like goulash and stuffed cabbage. Additionally, the closeness of my friends would be a significant loss. I also enjoy kayaking, so I would miss the Hungarian waters such as the Danube Bend, Lake Balaton, and Lake Velence.

4. Friends are in Budapest for a weekend - what must they absolutely see and do?

The first evening would be all about partying. I believe Budapest's nightlife is unmatched, with many people along the riverside, on terraces, and a vast array of programs to choose from.

The next day, I would take them to one of our thermal baths (Lukács, Rudas, Gellért, Hévíz), and then we would have lunch at a trendy tavern by Lake Balaton where they could try local specialties. On the last day, to wind down, I would have them hike up Gellért Hill for a great night photo.  

5. What is your favourite food?

What else could it be but stuffed cabbage? But I also love Wiener schnitzel, fried cheese, and Chinese food.  

6. What is your favourite sport / form of exercise?

In my youth, I did orienteering with my classmates, which made me appreciate the closeness of the forest. I enjoy hiking and cycling, but a few years ago, I found my dream sport in kayaking. Being alone on the water, paddling among ducks and swans, is the only way to truly relax.

7. What is your favourite place in Hungary?

If I crave the proximity of water, then the area around Lake Balaton is my favorite. If I seek forests and tranquility, I would choose the woods of the Bakony region.

8. What career other than yours would you love to pursue?

Since I graduated as an IT engineer, programming has never been far from me. Although my career has moved towards digital marketing, I've always kept an eye on the world of programming. Now, with the rapid advancement of AI, I would love to be an artificial intelligence developer.

9. What’s a job you would definitely never want?

I would not want to do any job where I don't see its purpose, results, or receive positive feedback for my work. Positive feedback and recognition are very important in any job. At the beginning of my career, I handed out flyers for McDonald's dressed as a potato, but I believe that all of this contributed to the healthy development of my career and my attitude towards work.  

10. Where did you spend your last vacation?

When it comes to vacations, it's always by the water. Our last vacation was spent on the Croatian coast, but we also spent a lot of time splashing around at Lake Balaton. This year, however, we are going to Hajdúszoboszló, which the kids are really looking forward to.

11. Where do you hope to spend your next one?

I would like to go on a real kayaking tour and try out foreign waters.

12. What was your favourite band, film, or hobby as a teen?

I was never a fanatic fan of a single music band. My musical taste is completely mixed: I listen to everything from Hungarian folk music to classical piano music. I'm also an omnivore when it comes to films, though comedies captivate me more. There isn't anyone who doesn't love the Bud Spencer and Terence Hill classics.

13. Apart from temptation what can't you resist?

A sparkling glass of ice-cold cola is such a divine invention that it cannot be resisted. But if I have to mention a Hungarian specialty, then I'll just say Túró Rudi.  

14. Red or white wine?

 I rarely drink alcohol. If I had to choose, I would go for sweet white wine.

15. Book or movie?

I haven't read a full book in a very long time. I find it much more efficient when someone summarizes the essence in an abridged audiobook. This way, "I can read" 5-10 books a week. Unfortunately, I haven't had time to watch movies for a very long time.

16. Morning person or night person?

I have two small children, are you seriously asking? :) Joking aside, unfortunately, days and nights blur together for a company executive. I know I need to change this, and I am working on it.  

17. Which social issue do you feel most strongly about?

Because of my children, the issues of environmental protection and sustainability concern me the most. I believe we are responsible for our planet, and it is important for everyone to take part in preserving the environment. Additionally, the quality and accessibility of education are extremely important to me, as they fundamentally determine the opportunities for future generations.  

18. Buda or Pest side?

Both. Actually, in between.  :) As I mentioned, I grew up in Csepel, which is an island between Buda and Pest. So, I got a little bit of the best from both sides.  

19. Which achievement in your life are you most pleased about?

Starting from a panel apartment in Csepel, I could never have imagined having the life I have now. I have everything I need, but of course, I am most proud of my family and my children.  

20. What would you say is your personal motto?

Learn from the past, live in the present, and hope for the future.  

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