Krisztina Kovács, Communications & Event Strategist

  • 11 Mar 2026 12:44 PM
Krisztina Kovács,  Communications & Event Strategist
Krisztina is a Communications & Event Strategist with a fresh perspective on the industry, and her expertise extends well beyond event planning and traditional PR.

With a background as an economist and extensive experience in corporate communications, she brings a unique blend of analytical precision and creative vision to every project, whether it is developing the concept of smaller or larger events (multicultural executive events, meetings, internal engagement activities) or providing communication advisory.

Her deep understanding of the local gastronomy and services industry empowers her to design experiences that not only captivate audiences and meet clients’ needs in every aspect but also align perfectly with strategic business objectives, including sustainability and social impact.

In addition to event strategy, she is a skilled communications strategist, adept at both external and internal communications, and she serves as an excellent advisor on cross‑cultural business protocol.

Whether she is shaping communication campaigns, orchestrating corporate gatherings, or planning multicultural high‑profile events, it is important to her to accurately understand clients’ needs and create innovative solutions that connect, inspire, and drive meaningful engagement both in the short and long term.

 

1. Where did you grow up?

I grew up in a small town in Pest county called Dömsöd, but I spent my high school years in Budapest. My parents still live in Dömsöd, and I visit them regularly, mostly between spring and autumn. During these visits, I never miss the chance to take a walk or go for a run along the banks of the Danube.

2. If you could be an expat anywhere in the world, where would you choose?

It's hard to pick just one place, but I would probably choose Spain. I feel a strong connection to Spanish culture, I love the food, and since several of my friends live there, I’m happy to visit in any season.

3. What would you miss most if you moved away from Hungary?

I have many friends in Hungary, and I think those 20-30 year long friendships would be hard to rebuild elsewhere. I would also definitely miss being able to watch a play in Hungarian. The Hungarian language is incredibly rich and full of playfulness, which I believe can only be truly understood and felt if you speak it at a native level.

4. Friends are in Budapest for a weekend - what must they absolutely see and do?

Budapest is incredibly rich in sights, and when friends or acquaintances come to visit, I try to show them things that don’t usually appear at the top of the "must-see" lists. I’d mention two of my favourites: one is the central building of the Metropolitan Ervin Szabó Library (Wenckheim Palace), whose old reading rooms transport you to another world; the other is the series of steps leading up to Buda Castle—one of the most beautiful is on Korlát Street.

5. What is your favourite food?

I don’t have one single favourite food, but Mediterranean cuisine is very close to my heart, whether it’s Spanish, Italian, Greek, or other dishes. I love that in these countries, food is usually made from high-quality, fresh ingredients and, last but not least, is healthy.

6. What is your favorite sport / form of exercise?

Movement is an important part of my life; it helps me a lot in maintaining my mental and physical balance. I regularly go for walks, run, do yoga, and practice Pilates, although I’ve been less active in recent months due to a minor injury.

7. What is your favorite place in Hungary?

Aside from Budapest, I would mention Lake Balaton, though I’m probably not alone in that. The lake and its surroundings have an atmosphere unlike anything else I’ve experienced, and I also have many fond childhood memories tied to it.

8. What career other than yours would you love to pursue?

I would definitely choose something creative because I love anything you can do with your hands. For a while, I practiced watercolour painting and calligraphy; I think I’d love to try being a decorator.

9. Where did you spend your last vacation?

Lately, I’ve been focusing a lot on my business, so I haven’t had much time for travel. Most recently, I spent a long weekend on the French Riviera, which I’ve visited several times in recent years. To me, it’s wonderful how the sea, rich culture, and gastronomy all meet in one place.

10. Where do you hope to spend your next one?

I might travel to Spain next, though in recent years I’ve grown very fond of the Nordic countries. A few years ago, I visited Norway, and the beauty of nature along with the peace I experienced there simply captivated me. Lately, partly due to climate change, I’ve developed a habit of choosing Northern destinations in the summer and traveling south in the spring or autumn.

11. Red or white wine?

I definitely prefer white wines, whether they are local or from abroad. If I travel to a place famous for its wines, I never miss out on trying the local specialties. One of my Hungarian favourites is Pannonhalmi Hemina.

12. Book or movie?

I’m an absolute book lover. If time allows, I try to read as much as possible. I’m mostly interested in historical and biographical books, but I also enjoy reading literature. Thanks to a dear friend who is a translator, I’ve been introduced to authors I might have missed, such as Elena Poniatowska and her biography of Leonora.

13. Buda or Pest side?

I live in Buda, which I love mainly for the green spaces and the proximity to Normafa. However, when it comes to culture, Pest is undoubtedly the place. I think it’s wonderful how much variety one single city can offer.

14. What would you say is your personal motto?

If I had to sum up my professional and personal philosophy, it would be this: The greatest gift you can give your future self is to challenge yourself right now. Since becoming an entrepreneur, this has become even more prominent in my life, and I try to keep it in mind every day.

+1 What drove your passion for navigating and bridging cultural gaps in the professional world?

I’ve always been interested in other cultures and learning what life is like in a country beyond the mandatory sights. Since culture is shaped by people, I value the chance to meet locals and learn about their customs. Budapest’s international community is extremely diverse, which is something we must pay attention to in workplaces, especially when hosting foreign colleagues or partners. I often work at events with global guests, and it's vital to create a welcoming environment for everyone—from menu selection to small gestures.


 

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