Hungary’s National Bank To Sign Ft 6bn Contract For PR
- 14 Nov 2013 8:00 AM
The MNB is seeking a media firm to handle general communication tasks, particularly its funding for growth programme.
The Together-Dialogue alliance called the sheer size of the tender “scandalous” and urged MNB governor György Matolcsy to withdraw it.
As the target audience of the MNB’s funding for growth plan is banks, rather than the general public, the reason why the MNB wishes to spend so much on advertising is not obvious, Népszabadság observes.
Source: Hungary Around the Clock
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