Rogán Will Be Most Influential Figure In The Hungarian Media World
- 30 Sep 2015 9:00 AM
Outgoing Fidesz caucus leader Antal Rogán will be the most influential figure in the Hungarian media world, as he will control a Ft 25 billion budget for government advertising, Népszabadság reports. The future minister will oversee the “communication super office,” which will oversee advertising for 1,500 state institutions and companies. Highlighting the significance of the Ft 25 billion, Népszabadság cites data from the Advertising Federation showing that the total ad spending in Hungary last year was Ft 189 billion.
The state cannot spend all of the Ft 25 billion on advertising, as the budget includes production of video and print ads.
However, if the government spends only Ft 20 billion on buying advertising time and space, it will be the biggest spender on the market, the newspaper adds.
By comparison, media trade publication Kreativ calculates that the state spent Ft 60 billion on communication during the whole of 2010-14.
Source: Hungary Around the Clock
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MTI photo: Illyés Tibor
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