• Home
• Channel: Current Affairs
• New Country Image For Hungary In Pipeline

New Country Image For Hungary In Pipeline

• 6 Mar 2018 7:29 AM
• Hungary Around the Clock

Various experts are “working around the clock” to help the Tourism Agency (MTÜ) come up with a “new country-brand for Hungary” that could define foreigners’ image of the country for several decades to come, MTÜ head Zoltán Güller told state TV channel M1.

The experts include János Csák, former ambassador to London, Kati Zoób, fashion designer, Csaba Káel, cultural institute Palace of Arts’ CEO, and Ráhel Orbán, the eldest daughter of Prime Minister Viktor Orbán, who has studied tourism at the École Hoteliere Lausanne, 444 writes.

There is more to Hungary’s appeal, to Budapest’s in particular, than its buzzing social life, baths, and gastronomy, Güller said.

“Respecting classical European values such as family, traditions, and security is still important in Budapest,” he said.

The MTÜ will launch an image campaign focusing on Budapest in May in the 12 countries from where the highest number of tourists arrive, he added.

• How does this content make you feel?
• I love it
• I like it
• I dislike it

• country image for hungary

XpatLoop Media Partner

Hungary Around the Clock

Since 1995 Hungary Around the Clock has proven to be one of the most comprehensive sources of daily English-language news about Hungary. It covers ongoing domestic politics and foreign relations, as well as business and economic matters. For a free trial of HATC visit www.hatc.hu and click on 'Free Trial Subscription’.

Explore More Reports

School Starting Subsidy in Hungary Promised by New Gov't

• 16 Jun 2026 10:03 AM

The Hungarian government is preparing a substantial Ft 100,000 school start subsidy (iskolakezdési támogatás) aimed at significantly easing households' education-related expenses ahead of the upcoming academic year.



Hungary Rejects EU Migration Pact in 'Current Form'

• 16 Jun 2026 8:09 AM

Hungary continues to reject the European Union's Migration Pact in its current form, therefore the government has not completed a plan for its implementation in Hungary and it is "not planning to submit such a document in future", the interior minister said in parliament's European affairs committee on Monday, at his hearing on a meeting of EU interior and justice ministers in Luxembourg.



Former PM Orbán Analyses Election Defeat, Pledges Fidesz Renewal by Autumn

• 15 Jun 2026 1:03 PM

Former Prime Minister Viktor Orban summed up the causes leading to his Fidesz party's defeat in the April 12 election and pledged a "full refurbishment" of the party by autumn, speaking at Fidesz's 32nd renewal congress in Budapest on Saturday.



New Hungary–Ukraine Deal Advances EU Accession Talks

• 15 Jun 2026 12:11 PM

The agreement between Hungary and Ukraine concerning the educational, cultural, and language rights of Hungarians in Transcarpathia has become official, Prime Minister Peter Magyar has said on Facebook.