Pöttyös Launches Diet Version Of Classic Hungarian Sweet ’Túró Rudi’

  • 4 Apr 2019 9:19 AM
  • Budapest Business Journal
Pöttyös Launches Diet Version Of Classic Hungarian Sweet ’Túró Rudi’
Hungarian brand Pöttyös has announced the newest addition to its diet-friendly "Fitt" product line, a Túró Rudi bar with a dark chocolate coating, offering the taste of the classic Hungarian sweet while packing less carbohydrates.

While the new Rudi has 30% lower sugar content, it contains no sweeteners either, according to a press release. 

While the "Fitt" product line was launched years ago, it only offered solid yoghurt-coated Rudis in the name of healthier snacking. However, the newest addition is a rendition of the 1968 classic, with a layer of dark chocolate surrounding the sweet and soft curd filling.

According to the press release, the Mátészalka factory of Túró Rudi experimented a lot before being able to reproduce the taste of the classic dessert. Apart from containing 30% less sugar, the product contains 25% more curd.

For more than 50 years, Pöttyös Túró Rudi has been a favorite of domestic households: most Hungarians consume a Pöttyös product on a weekly basis, the manufacturer claims.


Photo: fitt.pottyos.hu

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Budapest Business Journal

Hungary's largest and oldest source of business and financial news in English. Since 1992 it has presented essential information on Hungarian business life, including international analyses about the country. These days the BBJ newspaper is published every other week, while it releases daily business news online including premium paid content.

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