- 17 Sep 2019 12:44 PM
In addition, the new debit card acceptance policy opens up the addressable rental market, given that a significant number of people in Europe do not have access to a credit card or simply prefer to use their debit card for certain transactions.
The campaign message “we welcome debit cards” – together with a clear explanation of the pre-authorisation and exchange rate impact – is now consistent throughout the customer journey.
The smoother and more convenient customer experience is also being conveyed through a very successful “Go Your Own Way, Pay Your Own Way” marketing campaign involving radio spots, press, social media and influencers.
The new ‘pay your own way’ option is all about offering customers greater flexibility, convenience and choice in how they rent from us, putting them in the driving seat.
As part of our ongoing commitment to customer excellence, our guests wishing to use a debit card can expect the same ease of service as with a credit card.
The updated policy applies to locations in Belgium, Czech Republic, France, Germany, Italy, Luxembourg, The Netherlands, Slovakia, mainland Spain and the UK.
Did you know?
Research conducted with Mastercard shows that customers are increasingly preferring to use debit cards. More than 70% of all transactions in Europe are paid by debit cards.
Across Europe, around 50% of EU banking customers only carry debit cards. This equates to around 100 million customers, representing over €2 trillion in card payments.
In 2018, 27% of all Hertz transactions in corporate European countries were paid with debit cards.
Younger audiences are a clear target segment, as they are less likely to own a credit card.
Our competitors don’t communicate their debit card acceptance in a clear and consistent manner.