Christmas accounts for 40% of Hungary’s fish consumption, highlighting the importance of this period for the industry, despite challenges such as extreme weather and rising costs.

Annual per capita fish consumption in Hungary has risen from 5.7 to 6.7 kilograms, though it remains among the lowest in Europe. Márton Nobilis, Secretary of State for Food Economy and Agricultural Training, credited campaigns like the Get It! initiative (2013–2020) for this growth and announced a new EU-funded promotion worth HUF 700M (EUR 1.71M) to further boost consumption.

He urged traders to moderate margins to make Hungarian fish accessible to all.

Domestic fish consumption supports environmental conservation and strengthens Hungary’s economy.

“Fishermen play a key role in preserving our wetlands,” emphasized Péter Ondré, managing director of the Agricultural Marketing Center.

Hungarian fish meet strict safety standards and support short supply chains, yet the sector faces challenges.

Extreme summer heat has led to high fish mortality, while damages caused by protected species like cormorants are poorly compensated compared to countries like Germany, hampering exports.

Metro Trading Ltd. plays a significant role in distributing Hungarian fish, selling 1,600 tons annually.

“A third of the fish sold is Hungarian,” noted Beáta Kápolna, the company’s purchasing director.

Key species include carp, trout, perch, and African catfish.

Metro supports broader consumption through tastings and campaigns, with most restaurants offering Hungarian fish year-round.

Despite hurdles, Hungary’s fishing industry is committed to growth, preserving traditions, and ensuring fish remains a staple on festive tables.