- 16 May 2019 8:10 AM
- Budapest Business Journal
The study said that bucket versions of ice cream are still the most popular, accounting for 53% of total sales. Sticks and bars hold 34% of the market, and cones 10%. The study did not include gelato and ice cream powders.
Customers purchase three out of four ice creams in malls bigger than 400 square meters. A little more than 60% of purchased products are one of the given shop’s own brands.
Chocolate and vanilla-flavored ice creams are the most popular, but strawberry, nut and punch are also among the favorite flavors. The survey said that demand is also growing for sugar and lactose-free ice cream, as well as vegan products.