- 20 Nov 2020 10:42 AM
- Budapest Business Journal
The proportion of buyers of counterfeit products was the lowest it has been in the last 10 years between July 2019 and July 2020 at 11%, according to the HENT survey.
The research also points out that 80% of the Hungarian population would not buy a product from a counterfeit or doubtful source at all.
It is also encouraging that consumer awareness is rising among those consumers who are fundamentally reluctant to buy a counterfeit product.
The vast majority of those (97%) have not purchased such a product in the past year.