• Home
• Channel: Shopping
• Lidl Fined for Misleading Consumers in Hungary

Lidl Fined for Misleading Consumers in Hungary

• 6 Aug 2026 7:15 AM

The Hungarian Competition Authority (GVH) has fined the local unit of German-owned discount chain Lidl HUF 49m for misleading advertising, the watchdog said on Wednesday.

"Lidl is the cheapest supermarket chain", the retailer had touted in advertisements, a claim that was "unfounded" and "misleading", GVH said.

The authority had earlier fined Lidl HUF 90m for the violation, but the retailer contested the decision and the Kuria, Hungary's highest court, ordered a repeat of the oversight procedure.

GVH established Lidl had misled consumers in the new procedure, too, but reduced the fine in light of the retailer's acknowledgement of the violation, its cooperation with the authority, and its pledge to take remedial measures.

Photo: Lidl

Source: MTI – Hungary’s national news agency since 1881.

*********************************************************************************************

You're very welcome to comment, discuss and enjoy more stories via our Facebook page: 

Facebook.com/XpatLoopNews + via XpatLoop’s groups: Budapest Expats / Expats Hungary

You can subscribe to our newsletter here: XpatLoop.com/Newsletters

Related links

Lidl Continues Expansion in Hungary as Sales Hit New High

• How does this content make you feel?
• I love it
• I like it
• I dislike it

• Lidl Hungarian Competition Authority

Explore More Reports

Temu Starts Paying Compensation to Shoppers in Hungary

• 20 Jul 2026 3:47 PM

Whaleco Technology, the European operator of Chinese-owned online marketplace Temu, has started paying compensation to Hungarian consumers under an agreement reached with the Hungarian Competition Authority (GVH) over unfair business practices, the watchdog said on Monday.



Sameday Courier Exits Hungary: Over 1,000 Easybox Lockers to Be Dismantled

• 8 Jun 2026 8:19 AM

The logistics landscape in Hungary is set for a noticeable shake-up as the Sameday courier service and its ubiquitous Easybox parcel locker network prepare to vanish entirely from the local market by early autumn.



Temu to Pay Fine & Compensation to Consumers in Hungary

• 29 Apr 2026 7:13 AM

Whaleco Technology, the European operator of Chinese-owned online marketplace Temu, has cooperated in a probe launched by the Hungarian Competition Authority (GVH) and agreed to pay consumers at least HUF 882m in refunds, while ceasing practices to which the watchdog objected.



Greenwashing Investigation: Eco‑Labels Come Under Scrutiny in Hungary

• 26 Mar 2026 5:43 AM

Hungary’s Competition Authority (GVH) has closed a green‑claims investigation into mineral‑water bottler Fonte Viva Kft. and its owner, MOL Group, after the companies agreed to a wide‑ranging package of commitments on how they communicate the use of recycled plastic in their bottles.