Share Of Online Shoppers In Hungary Below EU Average

  • 24 Apr 2020 9:43 AM
  • Budapest Business Journal
Share Of Online Shoppers In Hungary Below EU Average
The percentage of Hungarians who shopped online stood at 49% last year, somewhat below the EU average of 60%, according to a survey by statistical agency Eurostat.

Eurostat measured the percentage of people aged 16 to 74 who shopped online in the 12 months leading up to the survey, which was conducted in 2019.

During the current COVID-19 pandemic, e-commerce can be expected to grow further, the agency notes.

The percentage of online shoppers in Hungary stood at 41% in 2018, while the EU average was 56% that year. In 2009, the percentage of Hungarian online shoppers was just 16%. The EU average was significantly lower, at 36%.

The percentage of online shoppers in 2019 was the highest in Denmark (84%) and Sweden (82%), followed by the Netherlands (81%), Germany (79%), and Finland (73%). 

The lowest percentages were recorded in Bulgaria (22%), Romania (23%), and Italy (38%).

Eurostat says that men tend to shop online slightly more than women, with 61% of men and 59% of women shopping online.

On the other hand, the share of online shoppers has increased more among women over the last decade (from 29% in 2009 to 59% last year) than among men (from 35% in 2009 to 61% last year).

  • How does this content make you feel?

XpatLoop Media Partner

Budapest Business Journal

Hungary's largest and oldest source of business and financial news in English. Since 1992 it has presented essential information on Hungarian business life, including international analyses about the country. These days the BBJ newspaper is published every other week, while it releases daily business news online including premium paid content.

Explore More Reports

  • 70% Of Internet Users In Hungary Shop Online

    70% Of Internet Users In Hungary Shop Online

    • 19 Feb 2021 8:26 AM

    Some 70% of internet users in Hungary had bought or ordered goods or services over the internet in the 12 months prior to a Eurostat survey conducted last year.

  • Ikea Ups Revenues & Plans To Invest In Hungary

    Ikea Ups Revenues & Plans To Invest In Hungary

    • 29 Jan 2021 7:33 AM

    Despite the difficult market environment caused by the coronavirus epidemic, IKEA revenues expanded by 8.5% year-on-year to Ft 98 billion, the subsidiary of the Swedish furniture and home design chain announced on Thursday.

  • 5 Top Spots For Designer Xmas Gifts In Budapest

    5 Top Spots For Designer Xmas Gifts In Budapest

    • 14 Dec 2020 10:12 AM

    As the Christmas holidays are fast approaching you might like to check out these special venues in Budapest to find some outstanding 'craftsy' style gifts made by local Hungarian designers.