This is another milestone investment, as the company will be able to export its new product line from Hungary, the company said.

Hell Energy will buy milk from domestic farmers.

Market researcher Nielsen said the new ice coffee product has become the market leader in Hungary and has gained a leading position in Greece as well.

Hell Energy realised a Ft 2.6 billion after-tax profit on Ft 50 billion in revenue last year, of which Ft 26.1 billion came from exports.

The company is present in 50 countries globally. Romania, Bulgaria and Slovakia are its top markets within the EU, and Azerbaijan, Serbia and Ukraine outside the bloc.


Photo courtesy of Hell Energy