Holiday Candy Sales to Decline in Volume, Rise in Value in Hungary

  • 30 Nov 2021 7:02 AM
  • Budapest Business Journal
Holiday Candy Sales to Decline in Volume, Rise in Value in Hungary
Hungarian candy manufacturers expect sales of holiday candy to decline in volume but rise in value terms this year, daily Magyar Nemzet said yesterday.

Sales of chocolate figures are expected to reach eight million, and sales of the traditional chocolate-coated sweets (szaloncukor) used to decorate Christmas trees to 3,500 tonnes.

In value terms, total sales in December are projected at HUF 50 billion. In recent years, demand has shifted towards higher-quality products, Gábor Intődy, secretary-general of the Association of Hungarian Confectionery Manufacturers, told the paper.

Many people prefer better-quality desserts, with unique sweets, organic and vegan products becoming more popular.

Most consumers, however, keep to traditional flavors, he added. Sweets prices are expected to rise as raw material prices and almost all other production costs have increased, the paper said.


MTI Photo: Zoltán Máthé

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Budapest Business Journal

Hungary's largest and oldest source of business and financial news in English. Since 1992 it has presented essential information on Hungarian business life, including international analyses about the country. These days the BBJ newspaper is published every other week, while it releases daily business news online including premium paid content.

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