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The nearly 1,000 responses reveal that 45% of Kifli customers start preparing for the holidays already in November, and another 13% before November.

A third of respondents are preparing from the beginning of December, around Santa Claus, so almost 90% of respondents start shopping weeks before the holidays. Kifli also thinks about those waiting until the last minute, so it will open and deliver products on Christmas Day to serve those 2% of respondents who prefer to shop on Dec 24th.

You don’t need to worry, Kifli have you covered. The company prepared for the exceptionally high demand typical of the holiday week with a 40% increased capacity and longer opening hours, delivering until midnight.

How much and on what is spent

In terms of Christmas spending, it can be said that Kiflis customers typically plan to spend the same amount this year as they did 1 year ago. They plan to spend an average of HUF 110,000 on gifts, while HUF 40,000 on the festive menu.

The festive menu typically consists of meat, fish and vegetables, in addition, baking ingredients and ready-made desserts are top products. Most people buy fresh ingredients during the holiday week, but 20-20% of those who plan 2 or more weeks in advance, and nearly 5% of shoppers do not prepare a festive menu at all.

In addition to the food and surprises purchased on Kiflin, customers use other platforms to look for toys, books, mobile phones, clothes, technical items as gifts. Kifli was distinguished primarily for its wide and unique selection of fresh and long-lasting foods that is this year boosted by unique range of exclusive international hampers and Xmas selection.

New Year, New Diet

In January, most customers start some kind of sparing diet. 47% of respondents plan to start the year with the category of Kifli special diet and conscious nutrition, and another 30% are considering either a diet in January or some kind of detox with focus on healthy nutrition.

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