Founded in Moscow 15 years ago, the company has grown rapidly and now operates more than 1,300 outlets across 26 countries in Europe, Asia, Africa and the Middle East.

Following its rollout in neighbouring markets such as Romania, Serbia, Croatia and Slovenia, Hungary is set to become Dodo’s next destination.

The group will enter via a master franchise agreement with the Pizza Me chain.

Under the terms of the deal, ten outlets are expected to open within the first three years, with the network potentially expanding to as many as 30 units over the longer term.

Founded in 2013, Pizza Me has grown into one of Hungary’s leading pizza slice bar brands. Today, the company is owned and operated by Eran and Victor Friedman, who oversee its strategic growth and nationwide expansion.

With over 30 locations across Hungary, Pizza Me is now stepping into the delivery-focused market as the master franchisee of Dodo Pizza. Leveraging its existing production, logistics, and operational infrastructure, the company will operate Dodo Pizza alongside its current brand.

The menu will be tailored to local tastes while maintaining Dodo Pizza’s international standards for quality and efficiency. The first Budapest stores will serve as flagship locations, featuring handcrafted pizzas, appetizers, and desserts made with fresh ingredients. 

Future outlets will combine dine-in options with a strong delivery and digital ordering focus.

“What attracted us to Dodo Pizza was the strength of the concept. It is a delivery-first brand designed to scale efficiently while maintaining product quality. Its technology, processes, and local adaptability make the model well suited to the Hungarian market,” said Eran Friedman.

“Strong local partners are essential when entering new European markets. In Hungary, the master franchisee brings proven operational expertise and infrastructure needed to strengthen our presence and support sustainable long-term growth,” added Ilya Kholodnov, Head of International Marketing and Sales at Dodo Brands.

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