Jordan Tourism Board Road Show Includes Hungary

  • 27 Oct 2015 8:01 AM
Jordan Tourism Board Road Show Includes Hungary
As part of the marketing tourism strategy to enter new markets, the Jordan Tourism Board (JTB) is organizing a road show in Warsaw, Prague, Budapest and Bucharest to promote the destination as well as new low cost carrier and charter flight opportunities to Jordan in view of the different existing and attractive aviation incentive schemes including the waiver of the departure tax and entry visa for all low cost and charter flights using King Hussein International Airport – Aqaba.

A number of Jordanian tour operators will be showcasing the variety of experiences that Jordan has to offer as a diverse tourism destination, ranging from history and culture to leisure and wellness, sport and adventure, religion and faith, MICE and many others.

“Last year, Jordan witnessed an increase of the outbound tourists from Poland, Czech Republic, Hungary and Romania, which is why we are excited to be organizing this road show and seizing the opportunity to showcase the diversity of Jordan as a travel destination.

This road show coupled with marketing activities such as hosting press and familiarization trips for trade, as well as targeted marketing cooperation with tour operators should have a major impact on the Eastern European market numbers” said Dr. Abed Al Razzaq Arabiyat, Managing Director of JTB.

The Jordan Tourism Board is currently working on the developments of its marketing collateral, print materials in Polish, Czech, Hungarian and Romanian languages, which will enable tour operators to present more accessible material to their clients in their first language. Also, Jordan Tourism Board is planning to do a major advertising campaign in these markets to increase the awareness of the destination.

Jordan, the first Arab country to launch a tourist pass (Jordan pass)

The Ministry of Tourism and Antiquities of Jordan is happy to announce that is has launched a unified ticket under the name of „Jordan pass“. The ticket allows visitors to gain access to a number of touristic sights, historic locations and museums in aim to encourage them to visit various sites and prolong their stay in Jordan.

The price of the ticket is JOD 70 (equivalent to USD 99). The purpose of the ticket is to encourage tourists to visit a large number of historical sites, shed light on lesser known tourist attractions, to make their trip easier with suggested itineraries, to construct easier access and guarantee travelers a longer enjoyable stay in the Kingdom.

Minister of Tourism and Antiquities, Mr. Nayef H. Al Fayez has stated „the importance of the Jordan Pass is to save tourists time, money and stress during their visit around the country, giving them the ability to make the most out of their trip.

Through this pass we are reflecting the hospitality of the Jordanian people; a large characteristic of what makes Jordan such a unique destination”. The initiative also reflects that Jordan continues to be a leader in utilizing current technologies in aims to employ online tools that gain the destination larger exposure and enhance the tourism experience.

Managing Director of JTB, Dr. Abed Al Razzaq Arabiyat added ”JTB would be carrying a comprehensive campaign in order to market the Jordan Pass across the globe and among all concerning markets, encouraging all tourists to buy the pass before their planned arrival to Jordan.”

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Jordan becoming increasingly popular as a movie location

Lawrence of Arabia, Indiana Jones, Red Planet or Transformers – the list of popular movies being filmed in Jordan is getting longer and longer. Now another Hollywood blockbuster has been added to that list: „The Martian" – the latest production of famous movie director Ridley Scott. Astronaut Mark Watney (played by Matt Damon) has been left behind alone on Mars and is trying hard to survive.

The spectacular landscapes shown in the movie have been filmed in Jordan’s Wadi Rum which is renowned for its bizarre rock and sand formations that resemble the surface on planet Mars and is very popular by visitors traveling to Jordan.

Further information can be found on our website

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